 When you're starting a coaching business-- or any business, for that matter-- you're encouraged to "niche-down". Who are your clients? Where do you find them? How will they know you're of their tribe? And then you're encouraged to niche down further, to dig deeper and focus on your target Person. As I was launching this business, my internal soundtrack swung between "I can coach anyone who is ready to be coached" and "why should anyone listen to me?" [Here's the thing: I'm going to blatantly ignore that second question for this blog post, but we'll come back to it in the future, ok? Cool.] When I really gave myself a moment to check my ego, I understood that the first statement was untrue. Am I capable of coaching anyone? Sure, but what about people whose values are in conflict with mine? What about folks whose core beliefs are of oppression, racism, misogyny...? Those are not my people. It's likely they wouldn't want what I bring to the table, anyway. My niche-down journey was an exploration of who I wanted to elevate, to support through transformation and to signal boost.
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