Measure Twice

This one's gonna be quick.

When we sit down together to identify your "I Want" statement (that's the big goal that brought you to coaching), I'm going to ask you a series of follow-on questions. They usually go something like this:

  • What does success look like to you?

  • How will you approach your life or business (or both) as you arrive at your goal?

  • What will you be doing differently when you've been successful in achieving this goal?


I ask you these questions because I want to make sure it's clear to both of us what we're working towards. I want to make sure you hear yourself establishing milestones, intended behaviors or thought processes, and that you begin to envision yourself in success. This is a crucial component of self-accountability.

Then, I'm going to ask you a follow-up question that my clients always, always get annoyed at me for bringing up: How are we going to measure your progress? (I'm going to pause here to say that if the opening chords of Seasons of Love just started worming their way into your ear... well... you're welcome.)

It's not a trick question. You've told me only moments ago how success appears against your senses. This "ugh" question forces you to quantify the qualitative: Where are you (today), where do you want to go (your goal), where are you challenged (the Funknown) and where are you making progress (measures). Measures-- or metrics, if you're Six Sigma kinda person-- drive your goals and catapult your achievements. They are unique to you and reflect what's important to you.

If we don't know what we're measuring as your progress towards your success, then how will we know when to celebrate?

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